Why Buy Same Clubs?

Why do golfers often buy the same clubs when they decide they want something new to help improve their game? It happens far more than you would expect.

It's partly because golfers get attached to a brand name. It becomes their favorite, and it's hard to turn away from a favorite brand. These golfers want to believe the new favorite-brand models will be right for them no matter what actual testing shows. Golfers will look for reviews and evaluations that do not conflict with brand loyalty. Golfers want better performance but they often buy familiarity because it's a comfortable choice.

Endorsements and the ads on TV and in magazines create a familiar environment when looking at the new models. Switching to different clubs other than another heaviliy marketed brand can be intimidating. We understand the problem. It's familiar territory for lots of golfers. 

We think clubfitting and golf instruction offer great opportunities to make major changes in the brand or style of club you are playing. The key is to get a thorough swing analysis to go along with the fitting to help you make a satisfatory change. If you want to improve your game, it may be time to make a clean break with the past and try something quite different when clubfitting shows an unfamiliar brand is the best choice.