Game Improvement
What is a game improvement club? We think it's much different than the common perception. Ask for a game improvement club design from just about any retail outlet or online vendor, and you are likely to be given a mid to large size clubhead with a lot of offset, a thick topline, and a wide sole.
There is nothing inherent in this shovel-like design that leads to improved golf. The weight, balance, length, lie angles, and other features can be just as wrong for players looking to have a better game as it is for players who already have one.
In our experience, finding the optimum specifications for your skill level and individual swing qualities is the key to acquiring game improvement clubs. A club that fits you will promote consistency and help you get the most benefit from your lessons. It will help improve your game.
We think a game improvement club is one that helps you play better. Matching the club specifications to your ability and skill level is a major goal of custom fitting. And, we think it should look good too. There is nothing wrong with having a club that inspires you by its setup appearance at address. We don't know anyone who's inspired by a club that looks like a shovel or looks like it has hidden training wheels.
Everyone who has allowed the fitting process to lead them to the club that works best for them is happily surprised to find they get a professional-looking set that's easier to hit than the retail or online alternatives. It makes playing golf more fun, and we think that's the whole idea behind custom fitting.
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