Craftsmanship Matters

Having built and re-shafted hundreds of iron sets in recent years, I've had an opportunity to see and experience the full range of what's good and what's not in iron sets. One inescapable conclusion emerges: craftsmanship matters. 

By that I mean quality of forging, close adherence to production tolerances, and care in assembly is necessary if you are to get full performance from your golf clubs. There are no shortcuts to achieve your best play on the course. Forged classic designs are your assurance that the right adjustments can be made to lie and loft angles to maximize accuracy for both irons and wedges.

Whether playing in weekend social games or in club and local tournaments, there is no satisfying substitute for custom built clubs that have been properly fit to your swing mechanics if you want to play your best. That type of fitting will require a couple of hours or more to refine the options. And building the clubs can be an all day project if we are matching irons and wedges and hybrids in the same set.

Fitting will involve using a radar launch monitor and impact tape to help find the optimum shaft and clubhead combination for your swing. Club fitting with your premium golf balls or your preferred brand will get you a step closer to finding your ideal clubs for the course. The bottom line is: maximizing every part of the clubfitting experience is the best assurance that your playing goals can be achieved.

Each golfer has a unique reaction to the way a shaft/club loads during the swing. A quick transition from backswing to downswing, a smooth start to the downswing, an early vs. late release of your wrists through the downswing, full rotation of your lower body and upper body through the impact zone, and a fast rate of wrist rotation at impact all put distinct loading stresses on the shaft. With this many different ways to load a club in the swing it's not surprising that custom fit/custom built clubs will outperform standard factory assembled clubs.

These thoughts bring us back to the point where we started: craftsmanship matters. Paying attention to every detail in fitting shafts and club heads to your swing mechanics, and refining every aspect of building the clubs to the specifications determined by the club fitting all matter if you want to get maximum enjoyment from playing golf.